Interactive Output 

Reports can contain anything a notebook can contain, including interactive elements like Manipulate.

In[1]:=

X GenerateDocument["ExampleData/StocksTemplate.nb", <|"Start" -> "1 Jan 2014", "Stocks" -> { <|"Name" -> "Amazon", "Ticker" -> "AMZN"|>, <|"Name" -> "Apple", "Ticker" -> "AAPL"|>, <|"Name" -> "IBM", "Ticker" -> "IBM"|>, <|"Name" -> "Microsoft", "Ticker" -> "MSFT"|> }|>];

The Amazon section of the generated report contains this interactive presentation of stock price history.